Privacy Policy
Last Updated: 2026
This Privacy Policy explains how smhtandss.com ("we," "us," "our," or "Company") collects, uses, and protects your personal information when you visit our website (the "Site"). We are committed to maintaining your privacy and ensuring transparency in our data practices.
Information We Collect
We collect the following types of information:
- Personal Information: Name, email address, and other contact details you voluntarily provide through forms or inquiries.
- Technical Information: IP address, device type, browser type, operating system, and referring URL.
- Cookie Data: Information stored via cookies and similar tracking technologies (see Cookie Policy below).
- Usage Data: Pages visited, time spent on pages, links clicked, and other browsing behaviour on our Site.
How We Use Information
We use collected information for the following purposes:
- Analysing website traffic and user behaviour through analytics tools to improve Site performance and user experience.
- Affiliate tracking and commission attribution for our affiliate partnerships with bookmakers and casinos.
- Responding to your inquiries and providing customer support.
- Site improvement, security monitoring, and fraud prevention.
- Sending periodic newsletters or updates (only with your consent where required).
Cookie Policy
Our Site uses cookies and similar technologies to enhance your experience. We use the following types of cookies:
- Essential Cookies: Required for Site functionality and security.
- Analytics Cookies: Track user behaviour to help us improve our Site.
- Affiliate Tracking Cookies: Monitor affiliate referrals and commission attribution.
- Advertising Cookies: Support targeted content and advertising partnerships.
Most browsers allow you to refuse cookies or alert you when cookies are being sent. You can disable cookies through your browser settings. Please note that disabling cookies may impact Site functionality. Third-party affiliate partners may also place cookies on your device; see their privacy policies for details.
Third-Party Links
Our Site contains links to external websites, including casinos, bookmakers, and affiliate partners. We are not responsible for the privacy practices or content of these third-party sites. We strongly encourage you to review the privacy policies of any website you visit before providing personal information. Your use of third-party sites is governed by their own terms and policies, not ours.
Your Rights
As a user accessing our Site from the UK, you have rights under UK data protection law (including the UK General Data Protection Regulation and Data Protection Act 2018):
- Right of Access: You may request a copy of the personal information we hold about you.
- Right to Rectification: You may request correction of inaccurate or incomplete data.
- Right to Erasure: You may request deletion of your personal information in certain circumstances.
- Right to Data Portability: You may request your data in a structured, portable format.
- Right to Object: You may object to processing of your data for specific purposes.
- Right to Withdraw Consent: If processing is based on consent, you may withdraw it at any time.
If you are a US-based user, you may have rights under the California Consumer Privacy Act (CCPA) or similar state laws. To exercise your rights, contact us using the details below.
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy or as required by law. Typically:
- Inquiry information is retained for 12 months unless you request deletion.
- Analytics and usage data are retained for up to 24 months.
- Affiliate tracking data are retained in accordance with affiliate programme requirements.
You may request deletion of your data at any time by contacting us.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or have concerns about our data practices, please contact us at:
Email: privacy@smhtandss.com
We will respond to all inquiries within 30 days in accordance with applicable data protection regulations.