Affiliate Disclosure

At smhtandss.com, we are committed to transparency with our readers. This page explains how we earn revenue and maintain editorial integrity.

How We Earn Revenue

smhtandss.com earns affiliate commissions when you click on links to bookmakers and casinos featured in our reviews and guides, and subsequently create an account or make a deposit. These commissions come from our affiliate partners and do not cost you any additional money.

Editorial Independence

We want to be absolutely clear: affiliate commissions do not influence our editorial rankings, reviews, or recommendations. Our reviews are based on objective criteria including bonus quality, user experience, customer support, licensing, and security. We may review operators from which we do not earn commissions, and we may decline to feature some operators despite commission opportunities.

Identifying Affiliate Links

Affiliate links are clearly marked throughout our site with the label "Affiliate Link" or a similar indicator. Sponsored content is also clearly labelled as "Sponsored" or "Advertisement".

Regulatory Compliance

This disclosure complies with the Advertising Standards Authority (ASA) Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code) and Consumer Protection from Unfair Trading Regulations 2008.

Your Responsibility

Before opening accounts or depositing funds, we encourage you to conduct your own research, verify operator licensing with the UK Gambling Commission, and only gamble responsibly within your means.

Last updated: 2026